"There are professions more harmful than industrial design, but only a very few of them,” he wrote in the opening line of his 1971 book “Design for the Real World.” “And possibly only one profession is phonier. Advertising design, in persuading people to buy things they don’t need with money they don’t have, in order to impress others who don’t care, is probably the phoniest field in existence today."

Celebrating a Graphic World - NYTimes.com